• Listing on the Multiple Listing Service (MLS) complete with all descriptive details
• Professional quality photographs and/or virtual tour of your home on the Internet
• Featured listing on numerous websites such as Zillow, and your agency’s company website and the list of potential sites is quite long.
• Post the listing on social media sites like Facebook, Twitter, and Pinterest
• An “Agent Tour” the first week on the market
• Newspaper and/or trade magazine ads
If done properly, these marketing techniques can unleash a great deal of power and help to propel your listing above the competition. And while your agent is responsible for creating the lion’s share of these items, the key to their effectiveness is your commitment to having your home properly staged. Photos and video virtual tours should only be taken once your house is in pristine condition. You need everything to be perfect when you invite a group of agent’s to tour your home. Staging is of critical importance for both the interior and exterior of your home. If you stage your property well, you will make a good first impression – and there is nothing more valuable when trying to sell your home.
One final component to a successful marketing strategy is scrutiny. It is imperative that your agent tracks and analyzes all of your showing activity. This is the primary place where the market will “speak to you.” One way to “listen” to the market is by keeping up-to-date with recent sales and comparable listings. Having that information on hand will allow you to modify specific parts of your marketing plan and adjust to market trends accordingly. Once you implement a marketing strategy you must then evaluate its effectiveness on an on-going basis so you can continually tweak your plan to improve results.